Type Guidelines

From An Alphabetical Book About Nokia Pure:

Body copy leading

9pt on 11pt (2pt leading)

Headline leading

36pt on 40pt (optical line spacing), 36pt on 44pt

Indent text

The first paragraph does not have an indentation. In successive paragraphs the first line is indented.

Full line break

Instead of indenting, use a full line break to separate paragraphs of texts.

Line length

Efficient reading depends on a comfortable line length between 40 and 75 characters.

Hanging punctuation

We recommend using hanging punctuation, or exdentation, in which the punctuation or bullet points are set in the margin so as not to disrupt the text alignment.

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