Typeface as Clothing

John D. Berry writes about Adobe Kis:

Some writers about type have described the choice of typeface like the choice of clothing. What would you like to dress your words in? Kis is like feeling the weave on a Harris tweed sportcoat, warm and reliable with a distinctive texture and a feeling of tradition and solid craftsmanship. It’s not like the linen jacket of Garamond, the taupe trousers of Times New Roman, the black cargo pants of Helvetica, the evening wear of Bodoni, or the madras shorts of Comic Sans. When your words are dressed in Kis, people will read them.