Let’s Take It Back to the 80s

When I heard George Mason working on the rebranding a few years ago, I predicted it wouldn’t be good. Today the new logo was revealed and it’s shockingly bad.

The university claims to create a brand for the future, but the “GM” monogram appears to be stuck in the 80s. The use of green and gold colors on the outlined typeface makes the monogram appear more amateurish than prestigious and more athletic than academic.

The connection between “G” and “M” doesn’t feel natural. The two letters were forced together instead of being “All Together Different” as the university has claimed.

Now we are stuck with a bad brand. Let’s see how long it will last.